About

Hi! I'm Kristina Cvetkovic, a product designer based in Belgrade with 7 years of experience. I've worked at big tech corporations, startups, agencies, and also as a freelancer. My focus is on SaaS, B2B and B2C solutions for finance, work management, education and e-commerce.

Background

With a bachelor’s and master’s degree in architecture, I bring a strong foundation in human-centered problem-solving and visual composition to my work in UX/UI design.

Current Role

Currently, I work at Cake on Clockify as a product designer, focusing on system-level product areas such as workspace settings, where I design and improve complex workflows, structures, and scalable user experiences in collaboration with cross-functional teams.

Previous Experience

Previosuly, I worked as a product designer at Microsoft in Math, EDU team on projects in OneNote and Teams. Conducted user researches, user testings, worked on wireframes, UX flows, UI components, design systems.

At FIS, I’ve worked on an Asset Finance platform (Vehicle and Equipment leasing), focusing on customer flows for Grounding, Inspections, Repossessions of the vehicles. I was actively involved in ongoing projects, the redesign of the platform’s UX and UI, as well as creating and maintaining our design system. I also facilitated and contributed to Design Thinking sessions with diverse teams.

As the e-commerce lead designer at Trainerize, I worked on merging two companies, ABC Fitness and Trainerize, to make new ABC+ app. Collaborated with other designers from Apple and Kroon design studio.

Let’s Collaborate!

If you need design help or want to collaborate, feel free to reach out. Let's chat about your projects and ideas!